Hollywood Sign

The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles. Originally the Hollywoodland Sign, it is on Mount Lee, above Beachwood Canyon in the Santa Monica Mountains. It was originally erected in 1923 as a temporary advertisement for a local real estate development, and spelled out "HOLLYWOODLAND" in 50-foot-tall (15.2 m) white uppercase letters in a word 450 feet (137.2 m) long. Due to increasing recognition, the sign was left up; the last four letters "LAND" were removed in 1949. The sign was entirely replaced in 1978, using 45-foot-tall (13.7 m) letters in a more durable all-steel structure with concrete footings.