Industries

* **Agriculture & Plantation:** The dominant industry, centered entirely around the cultivation, tapping, processing, and trading of natural rubber. * **Retail & Commerce:** Local markets, textiles, hardware, and supermarkets cater to the daily and agricultural needs of the prosperous local population. * **Banking & Finance:** A highly active sector featuring numerous co-operative societies, private banks, and nationalized banks managing agricultural loans and massive NRI remittances. * **Tourism:** Pilgrimage tourism is a growing sector, driven by the annual Nalambalam Yatra and pilgrims visiting the tomb of Blessed Kunjachan.