The city hosts several culturally significant events and festivals throughout the year.
* **Shiraz Day:** Celebrated on May 5th (Ordibehesht 15 in the Persian calendar), this event highlights the city's art, culture, and famously blooming spring flowers. * **Nowruz:** The Persian New Year (late March) brings massive celebrations. Millions of domestic tourists flock to Shiraz to visit Persepolis and the Tomb of Hafez during the spring equinox. * **Golab-giri (Rose Water Festival):** Held in May in nearby towns like Meymand, this traditional festival of distilling rose water is heavily celebrated, with fresh rose water brought into Shiraz's markets. * **Religious Observances:** The mourning days of Ashura and Tasu'a are marked with large, solemn processions throughout the city, particularly converging around Shah Cheragh.