by on October 18, 2018
Japanese game giant Nexon really has success using the free-to-play adventure business model it pioneered if this was a Korean game maker. The company is celebrating the seventh anniversary of MapleStory’s launch in North America. During that time, there were 35 million user-created characters, 240,000 guilds Maplestory M mesos created, 6.3 million pets obtained plus 2010 alone there are 27,000 in-game marriages (no stats are for sale to how many real marriages sprung from those virtual unions).
MapleStory has translated across borders worldwide. And containing helped give rise to Nexon’s main point here. The game company, which can be publicly traded around the Tokyo Stock Exchange, reported revenues of $379.5 million in Q1 2012, that has been up 46 percent year-on-year and 37 percent quarter-over-quarter. Net income climbed 60 % year-on-year to $154 million.
Although Nexon’s game library is free-to-play, its gamers are paying to try out. The average revenue per paying user (ARPPU) increased from $17.87 last year to $22.05 in Q1 2012. The company’s foray into mobile also has had success. Its Kartrider Rush game was downloaded 8.2 million times on Apple iOS and Google Android devices. Daniel Kim, CEO of Nexon America, talks concerning the success of MapleStory as well as the impact free-to-play games are having about the industry with this exclusive interview.
What impact do you experience feeling MapleStory has had for the overall micro-transaction model that's taken over gaming?
MapleStory really changed how on the web is viewed as a small business. When we first introduced the action to the North American market in 2005, our free-to-play model would be a completely foreign concept here and many from the industry confidently wrote it well as an Asian model that can “never work.” Once we gained traction and started attracting countless loyal and enthusiastic players, it revealed that free-to-play would work within the West plus it helped pave the right way to widespread adoption with this business model that individuals are seeing today.
How much money have those 35 million user-created characters generated within the years?
We don't disclose revenue by game. However, a year ago, for that full year of 2011, North America reported revenue of ¥6.34 billion ($79.8 million).While we possess a total of eight games in service in North America generating revenues, MapleStory contributed essentially the most. When you buy Maplestory M Mesos from MMOAH, you find out the process is very simple. On you will find the best supplier who are guaranteed to send product fast against the best prices.
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